Is to make the TV business for the eighth consecutive years of losses, or sale of television business in exchange for market value rose 70% return?
This allows analysts and Sony, are entangled. Sony's TV business in the ended fiscal year end of March this year to bring 75 billion yen (about $ 964 million) of the huge loss, but analysts then used a series of financial figures demonstrate a "sale of the television business for growth" proposal But for Sony, has always been hard to break away this is called "Without it there would be no revival of Sony's revival," the TV business. Last week, Sony's chief spokesman Shiro Kamb firmly said: "The TV business is one of our most important business, never thought of giving up the business."
Just before that, Sony has just produced a poor first quarter earnings: Sony's total sales amounted to 1.4949 trillion yen, compared with the same period last year dropped by 10%, operating profit, revenue 27.5 billion yen, and last year dropped by 59%.
By LCD TV sales decline, Sony lowered its full-year earnings outlook. Sony LCD TV from 27 million units in sales down to 22 million units, the annual revenue forecast downward from 7.5 trillion yen to 7.2 trillion yen, net profit down from 80 billion yen to 600 billion yen. Sony attributed the European and U.S. markets for its products, weak demand television, flat panel TV sales prices and the yen higher against the dollar, which makes Sony's exports suffer.
According to DisplaySearch data, last year, Sony TV has a 12% global market share, Samsung and LG are left behind.
Aware of the seriousness of the problem of Sony trying to help themselves through the restructuring. Sony Chief Financial Officer (CFO) excellent Kato said the company is scheduled this month to develop a TV business restructuring plan, changes may include restructuring the TV business development, procurement and operations, and may include alliances with other companies.
"Blindly nostalgia because CRT technology to bring brilliant performance, around 2000, Sony LCD TV at the start transition slow, while the LCD panel and related aspects of the patented technology of weakness, resulting in its era of giant LCD TV loss. "PRC, black studies director Pengxian Dong told reporters.
Once upon a time, because of innovation, Sony has been the birth of many of the world, but compared with Apple's competitors, Sony is now developing concepts and technologies in terms of transformation, both gradually became more conservative. Apple products are a result of full integration and good design that fans queuing overnight to buy, while Sony's consumer electronics, there is little correlation to achieve this effect.
At the same time, Sony's various business units is some infighting. Took the lead in developing the Sony Vaio laptop Koichiro Tsujino had said in an interview with Reuters, Sony's problem is failure of corporate governance, internal jealousy in general, which destroyed the atmosphere of past innovations.
It can be said that since listing in 1958 ushered in the history of the Sony is the worst moment. Sony's market value has been in the history in more than $ 100 billion mark, but the current market value of only 1.96 trillion yen (250 billion U.S. dollars), which is almost 2005, Howard Stringer (Howard Stringer), when Sony took over the market value of the half. In contrast, its Korean rival Samsung has exceeded the market value of billions of dollars, and become the world's largest TV and LCD panel manufacturers.
Sony has been trying to regain global consumer electronics king of the place. On the one hand, Stringer resorted to layoffs, reduced investment, increased overseas contract manufacturing, and many "bleeding" of tricks. For example, in June this year, Sony plans to expand Taiwan's EMS factory as the center LCD TV OEM orders for release after Sony has Slovakia Nitra (Nitra) plant and LCD TV plant in Mexico for 90% of the shares sold to Hon Hai , will be sold in European markets but also to Hon Hai TV manufacturing contract.
On the other hand, Sony tried to challenge Apple by Apple model. March 10, Sony announced that it would split into global business, "Consumer Products and Services Group" and "professional equipment solutions group," the two groups, the former including Sony's consumer electronics and networking services, such as game consoles, TV, mobile phone, PC, digital imaging products, as well as the underlying network service platform, which includes the key components business, such as semiconductors, batteries and other key components. This is the outside world as the speed of hardware, content, software and network integration integration move, is it the other competitors, Apple is doing.
The 3D technology is also regarded as Sony's last straw. Sony tried to 3D technology, "armed" to the TV, Blu-ray players to laptops, gaming and many other product lines. However, the 3D TV, for example, has yet to break through the contents of the bottleneck and visual security industry standards and other issues.
"Sony is always shattered when each change into strong", the former head of Sony, Nobuyuki Idei, the "Sony shattered the myth of the five" in such statements. This time, Sony can re-new the face of adversity from the myth, and perhaps also marked with a question mark.